Client Overview

BUNSLINGER is a modern, hip restaurant located in the midwest, serving up a unique fusion of flavors with a casual yet vibrant dining atmosphere. When BUNSLINGER approached Lettuce, they already had strong branding but needed to build out their digital presence and drive more engagement and foot traffic through effective online marketing strategies. The challenge was to maximize customer retention, grow their email marketing list, and increase revenue from digital channels.

The Challenge

BUNSLINGER had an established brand but lacked the digital infrastructure needed to capture and engage their audience effectively. They wanted to convert casual website visitors into loyal customers, build a strong email list for future marketing efforts, and significantly increase their monthly revenue through targeted campaigns.

The Solution

Lettuce implemented a comprehensive strategy focused on maximizing Bunslinger’s digital presence and customer engagement.

1. Website Buildout: Leveraging Bunslinger’s existing brand identity, we designed a sleek, functional website that reflected the restaurant’s vibrant, modern atmosphere. The website was optimized for mobile use, ensuring a seamless experience for visitors across devices.

2. Email Marketing List Creation: We created an interactive email list-building strategy by installing pop-ups on the site that offered value to visitors—ranging from discounts to referral codes. These pop-ups were designed to engage users and incentivize sign-ups, building an active list of potential and returning customers.

3. Paid Ads Strategy: To expand Bunslinger’s reach, we deployed a paid ads strategy across multiple platforms. The ads were targeted to Bunslinger’s ideal customer base and promoted exclusive offers, events, and menu highlights, driving traffic both online and in-person.

4. Email Campaigns & Flows: Once the email list was established, we designed and managed a series of automated email flows and campaigns that kept Bunslinger’s audience engaged. These included newsletters, promotional offers, and loyalty programs tailored to customer preferences.

The Results

Within just 8 months of working with Lettuce, Bunslinger achieved incredible growth and results:

• 30,000 Active Email Subscribers: Our interactive list-building efforts grew Bunslinger’s email list from scratch to 30k active members, giving them a valuable resource for ongoing customer engagement.

• $40,000 in Additional Revenue (Month 8): By month 8, our marketing efforts drove $40k in additional revenue—a significant $10k increase over the previous month. This was a game-changer for a restaurant of Bunslinger’s size.

• Continued Management & Optimization: We continue to manage Bunslinger’s email campaigns, flows, and marketing strategy, helping them maintain steady growth and consistent customer engagement.

Conclusion

Bunslinger’s partnership with Lettuce shows the power of effective digital marketing and customer retention strategies. We helped them build an engaged audience from the ground up and substantially increased their revenue within a short period of time. At Lettuce, we create solutions that not only work but drive long-term growth for businesses like Bunslinger.

Interested in driving revenue like BUNSLINGER?

Let’s talk about how we can help.