THE ONLY 3.5 THINGS THAT MATTER IN EMAIL MARKETING
At Lettuce, we keep our eyes on the prize, the 3 — and a half (we’ll explain) — pillars we know will have the impact you want:
6-12% CONVERTING FORMS
We implement value-forward forms on your site
to capture sign-ups.
We do this with:
Pop-up Forms
Typically incentives that pop up after a time delay.
Sign Up Pages
Direct traffic towards lead magnets & special offers.
Post-Purchase Prompt
Collect emails from customers who already trust you.
Embed Forms
Pickup signups from buyers that close out of pop-ups.
We rank 9% higher than the Industry Gold Standard.
Our forms capture about 15-18% of visiting site traffic on average across our clientele.
EMAIL/SMS
CAMPAIGNS
We get you a consistent cadence of 3-4 campaigns per week to establish a relationship with your customer/client.
No, you won’t annoy your list.
Free X w/ XYZ:
Can be a very lucrative offer. We offer up a product with high margins to be free with purchases above a certain threshold.
X Off:
The most common promotional campaign. Usually, if your AOV >$100 you want to do $ off to keep margins. <$100 AOV, we stick to mainly % off.
Benefits:
Their main purpose is to prime your audience for future purchases. These will physically show why somebody should buy your product.
Free Shipping:
Self explanatory. Going to work better for low AOV stores. Can be a great way to get people right on the edge to convert.
Nurture/Educational:
These are where the money is made. Earn trust points and you'll be cashing them in later on. We use these for new topics, product selections, & information.
Social Proof:
These are the emails that establish you as a real reputable brand. Testimonials, research study highlights, founder information, brand history, etc.
Trending:
Customers want to be up to date with what other people are going after. We send these types of emails often. No such thing as too often.
Discount & Promo:
As much as we hate discounts that mess up your margins & can harm your brand reputation, Lists love them & people should be rewarded for being on your lists.
News:
These are update emails. Anything going on in the brand. Restocks, new product releases, brand updates, etc. Mostly restocks.
FLOWS
Email flows are your secret weapon for building relationships on autopilot. From welcoming new subscribers to nudging hesitant buyers with perfectly timed reminders, our automated flows work 24/7 to engage your audience and drive revenue—without you lifting a finger.
WELCOME FLOW
A set of 4-12 emails set up for when someone joins your email list.
WHY:
+ Deliver the welcome discount
+ Educate them on the brand
+ Showcase your products
SITE ABANDON FLOW
1 email set up for when someone visits your site but doesn't click any products.
WHY:
+ To offer a helping hand
+ To bring them down the funnel
BROWSE ABANDON FLOW
A set of 3-8 emails set up for when somebody views a product.
WHY:
+ To remind them of the product
+ Intrigue them about the product
+ Give social proof
ABANDON FLOWS
A set of 3-8 emails set up for when someone abandons a product in their cart OR check out.
WHY:
+ To remind them of the service/product
+ To showcase how awesome the service/product is
+ Reverse risk
+ To Give social proof
POST PURCHASE FLOW
A set of 4+ emails sent after someone places an order with you.
WHY:
+ To thank them sincerely
+ To remove buyer’s remorse and get them excited again
+ Light nudge to add to their order
+ Get a glowing review
WINBACK FLOW
A set of 3-10+ re-engagement emails sent 60+ days after a prior purchase.
WHY:
+ To encourage repeat purchases to increase Lifetime Value
+ To remind them to replenish
+ To give recommendations for the future
VIP FLOW
A set of 3+ emails welcoming someone to the VIP program and rewarding them.
WHY:
+ 50% of your revenue comes from 10% of customers, treat them well
+ To reward them with deals
+ To make them fans of the brand
SUNSET FLOW
A single email sent to someone who hasn't engaged with emails in a while.
WHY:
+ Auto-clean your list to remove dead profiles
+ To improve deliverability
+ To re-engage more profiles
DELIVERABILITY
Don’t get us wrong, deliverability is more important than the 3 other pillars. It’s only a bonus because it’s so easy. This is what we do & monitor to maintain high deliverability across our diverse clientele:
Send Good Content
Sending good content, people will want to engage with your emails, & they will. Focusing on this has a huge impact on deliverability.
Only Send To Engaged Lists
Every list has dead profiles hurting open rates. We only send to 120-Day Engaged Lists at most.
50%+ Open Rates
Opens & clicks determine deliverability. If people don't open, Google sees that no one reads your emails & will send you to spam.
Technical Setup
Dedicated sending domain —only very rarely is a gmail OK — & MX, SPF, DMARC, & DKIM records.
Working with us means more money & visibility
We’ll audit your email marketing for free to get the ball rolling!
This is for you, if you want:
✓ A team dedicated to your Email & SEO
✓ Stronger customer loyalty
✓ Immediate & long-term results